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Marketing Tips for Real Estate Agents

No matter how you look at it, marketing is an essential component for success in your real estate business. The information contained in this article will give you a wealth of information to aid you in marketing your services to prospective clients. This information is intended to increase your, sales, listings and presence in the real estate market by strengthening your marketing strategies.

1. Don’t come off as a salesperson. People don’t buy from salespeople they buy from friends and people they feel comfortable with and trust. Refrain from talking too much, but listen closely and find out exactly what your client really needs.

2. Communication is extremely important, so stay in touch with your clients on a consistent basis. They need to know exactly what is going on in the transaction and you should understand their needs. 25% of sellers need their home sold within a specific timeframe. It is important to speak with and understand your client’s needs in order to provide an effective service.

3. Network with other real estate professionals in your industry and make them a part of your marketing plan by reaching out to them regularly via telephone, email and in person.

4. Join professional organizations related in the real estate industry, such as the California Association of Realtors. Just as you serve your clients, many organizations are created to support its members. They provide helpful programs, products and services to help you succeed as a real estate professional. You will be surprised as to how many people you meet and business relationships in doing this.

5. Run your real estate business like a real business. Only a small percentage of real estate professionals run their business like a real business by implementing procedures and systems that will keep their transactions running smoothly; during both good and bad markets. It is very important that you treat this as a real business and keep track of all your marketing efforts, strategies and business expenses.
6. Give back to the community and get your name out there through volunteerism, sponsoring events, and other marketing efforts.

7. Keep in contact with your old customers. When one of your past customers brings new business your way thank them by sending them a thank you card or an email. It is estimated that only 20% of real estate professionals actually maintain their relationships with past clients well enough to get repeat business.

8. Think outside the box. Consider reaching out to buyers in foreign countries and establishing new business relationships. Buyers located in foreign countries may have stronger currencies than the U.S. dollar.

9. In order to be effective in networking you need to go beyond just handing out business cards. It is a good idea to take cards from prospective clients and ask what you can do for them. What goes around comes around. I believe in reciprocity and many agents have had great success in following this belief. Follow-up with all your clients weekly by calling each of them and asking what you can do for them. If they have a business, then make it an effort to refer business their way.

10. Consider using marketing tools such as a pre-listing package to increase listings, sales and referrals. A pre-listing package has proven to be the most effective system in guaranteeing listings and sales. By using this you can obtain 90% of all your listing appointments. This can add massive growth for your real estate business in a matter of months.

I hope that you take these tips and apply it to your real estate business. In doing so, you can grow your real estate business to new heights. Good luck and much success!


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